Conversion Rate Optimization (CRO) is the organized method of aggregate the percentage of website visitors who take an anticipated action, can be just filling out a form, opting for subscription, request a call back, initiating a discussion over live chat, getting in touch via WhatsApp button on your website, becoming customers, or otherwise. The CRO process includes but not limited to understanding how users browse through your site, what type of actions they take while browsing and what’s stopping them from completing your desired goals.

Any website’s conversion rate is the number of times a user completes a goal divided by your site’s total traffic.

Just imagine as if you own an eCommerce website. A user could make a new purchase with each session (in an ideal scenario). We want to optimize the website to make sure when a user is landing on the website, he should not leave without making as many purchases as possible.

For example: A user visited the site three times, that would be three sessions, and for us there are three opportunities to convert which we should not miss or at least should try our level best not to miss.

CRO is very important for any business having a digital presence. Forget about best practices and quick hacks to increase website conversion rate, your best move is to understand your visitors, users, and customers and give them what they need.

We have organized some important stats for you to understand the important of CRO:

  • The average website conversion rate is 2.35%.
  • The best websites have conversion rates of 11% or more.
  • The average mobile conversion rate is around 1.53%.
  • Facebook ads convert at around 9.21% on average which varies from business to business and target to target.
  • Sporting goods have the lowest average eCommerce conversion rate by industry (2.35%).
  • Food and beverages have the highest average eCommerce conversion rate by industry (4.95%).
  • The highest B2B average conversion rate by industry is professional/financial services (10%).
  • The lowest B2B average conversion rate by industry is non-profit (2%).
  • The highest average conversion rate by traffic source is paid search (2.9%).

Around two-thirds of businesses still don’t have a structured CRO strategy in place and here’s where DMX comes in.


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