There was a time when artificial intelligence (AI), data-driven marketing, and voice search engine optimization (VSEO) were too pushy theories, flanking on the ludicrous. Today, these ground-breaking digital marketing drifts are among the top primacies for most business owners in 2021, particularly those with any sort of online presence aka digital footprints.

“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

Don’t oversight: We live in a time when technologically advanced marketing moves faster than your imagination, consumer curiosities and behaviors are really hard to predict. Marketers of this age can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever, we all know they won’t!

Congratulations, you have already realized the momentum of fast paced marketing technique of this digital era if you are reading this, and now is the moment to select a genuine partner who can really get you to the extremes of what can be achieved utilizing digital marketing strategies for your business growth.

Here is a list of top priorities you should consider in relation to digital marketing campaigns:

  • 44% of marketers say “Better measure the ROI of our demand generation initiatives” is their top priority for 2021. (Demand Gen Report, 2021)
  • More than half (53%) of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads. (Demand Gen Report, 2021)
  • 53% of marketers say email has been the most effective channel for early-stage lead generation. (Demand Gen Report, 2021)
  • In 2021, 78% of marketers say their demand-gen budget will grow or remain the same. (Activate, 2020)
  • 28% of marketers say using additional account-level fields helps improve their lead scoring. (Activate, 2020)
  • Ad placement and audience targeting are the top ways that advertisers drive more demand. (HubSpot, 2020)
  • The top priority for marketers is generating leads. (HubSpot, 2020)
  • Over 60% of marketers said their CAC has increased in the past three years. (HubSpot, 2020)
  • 49% of companies report that increasing customer acquisition is their primary objective. (Ascend2, 2020)

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